A Novel Concept Spotlight: Lansing, Michigan

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A Novel Concept in downtown Lansing is rewriting what a bookstore can be for Mid-Michigan readers.

Opened by co-owners Christine Bennett and Elise Jajuga, this 2,000 square foot indie bookstore carries a thoughtfully curated selection of new and used books that center underrepresented voices, including works by women, BIPOC, LGBTQ+, Indigenous, and international authors. The store grew from a pop-up idea born on a hike into a permanent downtown anchor that Lansing did not know it was missing. From carefully chosen titles to literary events that bring the community together, A Novel Concept has become more than a bookshop. It is a gathering place for readers, thinkers, and storytellers across the region.

Located at 222 S Washington Square in the heart of Lansing, the store is a reminder that the best businesses are built out of genuine love for their community and the people in it.

Stop in, browse the shelves, and support this one-of-a-kind local gem. Follow them on Facebook and spread the word to fellow book lovers in your life.

Michigan Small Business Spotlight is proud to feature A Novel Concept as today’s local business spotlight.