Superior Fish Company Spotlight: Royal Oak, Michigan

Superior Fish Company has been selling fresh seafood in Royal Oak since 1945. Eight decades of showing up and doing it right is not an accident. It is the result of an operation that has never lost sight of what makes a great fish market: quality product, honest service, and real knowledge about what you are selling.

Located at 3568 Rochester Rd in Royal Oak, Superior Fish carries fresh Great Lakes fish alongside seafood sourced from quality suppliers across the country. Lake perch, walleye, whitefish, salmon, shrimp, crab, clams, and a rotating selection of whatever is fresh and worth buying fill the case.

The prepared foods side of the operation has developed its own devoted following. The fish and chips are the kind of thing that becomes a regular craving, made with fresh-cut fish and the kind of batter that gets the ratio exactly right. Chowders, crab cakes, and ready-to-heat seafood dishes make Superior a destination for people who want restaurant-quality food at home without the markup.

The staff has the accumulated knowledge of a business that has been buying and selling fish for generations. Questions get real answers, recommendations come from experience, and the relationship with customers goes beyond a transaction.

Visit at superiorfish.com on Rochester Road in Royal Oak.

Michigan Small Business Spotlight is proud to feature Superior Fish Company as one of Southeast Michigan’s most enduring and trusted small businesses.