Fox Naturals Spotlight: Grand Rapids, Michigan

Patrick Stoffel learned about plants and herbal remedies from his grandmother. In 2014 that knowledge became a home-based online shop. By 2018 it had become a Wealthy Street storefront that Grand Rapids residents now count among the best beauty destinations in the city.

Clean Ingredients, Full Stop

Fox Naturals is located at 619 Wealthy Street SE in Grand Rapids, and everything they sell is made in small batches with plant-based, clean ingredients designed to support all skin types, including the most sensitive ones. Facial cleansers, toners, serums, bar soaps, body lotions, sugar scrubs, and botanical perfumes — all crafted in-house with the care that comes from building a business around something you genuinely believe in. Patrick started making products because he believed there was a better way, and the Wealthy Street shop is the proof of concept after more than a decade of building it.

Leaping Bunny Certified

Patrick and his partner Lucas run the shop together. All Fox Naturals products are Leaping Bunny certified, lab tested for stability and safety, and will never be tested on animals. When they say clean ingredients, they mean it. The Leaping Bunny certification is not easy to obtain — it requires a genuine commitment to cruelty-free production across the entire supply chain, not just at the finished product level.

A Wealthy Street Destination

Wealthy Street SE is one of Grand Rapids’ best independent retail corridors, and Fox Naturals is a natural fit for it — a shop with a clear point of view, a product you cannot find at a chain store, and a story worth knowing. Open Tuesday through Sunday from 11 AM to 6 PM. If you have been looking for a skincare line that starts with the ingredient list and works backward from there, this is it.

Address: 619 Wealthy St SE, Grand Rapids, MI 49503