Moomer’s Homemade Ice Cream Spotlight: Traverse City, Michigan

The cows live on the farm. The milk comes from those cows. The ice cream is made right there. When Moomer’s says homemade, they mean it from the very beginning.

Located at 7263 N Long Lake Rd just outside Traverse City, Moomer’s Homemade Ice Cream has been a Northern Michigan tradition for decades. The Plummer family runs a working dairy farm and produces ice cream from their own herd, giving every scoop a freshness and richness that comes from knowing exactly where your milk was an hour ago.

The flavor selection runs deep. Over one hundred flavors rotate through the lineup, from classics like vanilla bean and dark chocolate to Northern Michigan specialties like cherry chocolate chip and Traverse City cherry. Seasonal offerings keep regulars checking back throughout the year to see what is new. The ice cream is dense, creamy, and made in small enough batches that the quality stays consistent.

The farm setting is part of the experience. Pulling into Moomer’s on a summer afternoon, cows visible in the background and a line stretching toward the door, is a proper Northern Michigan moment. People drive here from all over the region specifically to eat ice cream in a barn parking lot, and they do not feel even slightly silly about it.

Open seasonally. Visit at moomers.com or find them on Long Lake Road outside Traverse City.

Michigan Small Business Spotlight is proud to feature Moomer’s Homemade Ice Cream as one of Northern Michigan’s most beloved and truly local small businesses.